Email List Building and List Management

Posted by JessAdzacta on Mar 31, 2009 in Email List Management |

If you have been into internet marketing, you would know the importance of having an email list of your own. In case you don’t, then here are a few benefits.

Every time you launch a new product you do not have to worry about how to tell people about it. Just send an email to 10,000 subscribers and there you have the initial sales. But you don’t have 10,000 subscribers yet do you, we will discuss on how we can resolve this problem a little later.

Someone new comes to your site and reads your complete sales page but for some reason does not buy the product. The good news is that their email is still in your email list. You can now send them information about the further developments in the product and as soon as the person feels comfortable and secured enough, they buy!

As mentioned it is difficult to have an email list of 10,000 subscribers, but with the power of the internet and affiliate marketing that number can be reached in a number of days to promote your product/service. If you don’t want to wait around to build your own email list then most affiliate networks have access to qualified email list management services that can help. Here are a few pointers to help generate customer sign ups on your site to build your email list.

  1. This is very simple and yet the most neglected one. Most people place their subscription form somewhere at the very bottom of the page where it is hardly visible. Why do you expect people to search for your form and then sign up? The best place is to place it somewhere at the top especially at the left corner. This is because the human eye is used to reading “left to right” and “top to bottom”. You automatically look at the top left corner of a book page as soon you take it in your hand don’t you?
  2. Provide a free bonus for subscribing. You may ask, “what if they subscribe and as soon as they get the free bonus they cancel?” If your very first email sent to them is not making an impact then they may not read the rest unless you get creative. In the first email have quality information sent to them along with the bonus you promised. If possible, promise another free bonus coming soon.
  3. Promote your email list through an affiliate network. Let me explain. Affiliate networks thousands of affiliates that can help put your email in front of qualified customers immediately. So if you don’t have time to build a email list of your own, then a quick & affordable solution would be to find a good email list management provider.
  4. Articles or blog posts. This builds credibility and puts you in the seat of a “Guru” who knows a lot about certain subject which people want to know about. In the resource box mention that you are running a newsletter. For more details go here. With the knowledge you just presented, expect a substantial growth.
  5. Get into a newsletter joint venture. This is where a person subscribing for a different newsletter sees an option to sign up for your newsletter after they have joined the original one. Similarly your thank you page shows an option to join the other newsletter.

Additionally, don’t just have a newsletter link leading to your subscription page, but instead have the subscription box on all pages. This may sound simple but this alone will get you at least 10% growth in sign ups.

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