Convert your Landing Page Traffic to Sales and Leads
All the products that you want to sell online are ready. You have already signed up with an affiliate or CPA network and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to being the next most successful online businessman. But is there anything else that you might have forgotten to prepare? What time has been put into your landing pages? Are they all set to track and convert your traffic into leads or sales?
Landing pages are simply micro sites where visitors are directed to whenever they click a link in a web search or whenever they click an ad on Google or Facebook. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online advertisers would even use the homepage of their website as the landing page for their ads. Are these advertisers making a big mistake? Or should you follow their method in creating landing pages for their ads?
Well, you can always follow what most online advertisers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business and increase your conversion rates, then you better create a special landing page for your web ads. Why? Here are a few reasons why you need to use landing pages for your web ads.
Reason # 1: It is the only way you earn conversions in an affiliate marketing program.
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate on a performance basis. The affiliate or CPA network would then distribute your ad to various affiliates who would then place your ad on their websites, or submit it to email marketing lists. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate only if an action is taken (i.e. the customer fills out a form).
As an online advertiser, you only pay when actions are taken—that is whenever a visitor that is directed to your site actually buys a product or submits information through a form. Without these conversions, you actually pay nothing.
Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to fill out. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product. It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.
Reason # 2: Other web pages may just not be enough.
Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Home pages are often designed to serve multiple users and contain a lot of links to other pages or other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed in your online advertisement. It is also important that the landing page has a clear “call to action”—that is to purchase your product or at least fill out a form to become a potential lead.
Final Word
You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, then talk to people that can help.
