The lifeblood of any Internet marketer is their list. If you have an opt in email list then you are sitting on piles of cash, if you properly use your list then your earning potential is very high. As many people ask “How do I build a list?” the following points describes some of the best ways for building your email list.
- Newsletter / Email Marketing: We are in the Information Age and so people are desperate for information. Everyone is so busy with their lives they don’t have time to find the information for themselves. Publish a newsletter in your niche that is full of valuable content and you will get people flocking to you to sign up.
- E-Courses: People are hungry for information, so a free e-course will persuade people to part with their email address. Create at least a seven part course that is delivered every few days into their inbox. Of course, the e-course also subtly sells your product!
- Articles: Write articles and distribute them to article directories. Include your newsletter sign up in the resource box and if you have provided good quality content, you will get the visitors who will sign up to learn more.
- Free E-Books: A free e-book is an excellent way to build your list. It doesn’t have to be an epic tome, just valuable information that people will exchange their email address for. You can write one yourself or get one ghostwritten for you. Make sure though that it is information that your visitors will want to have, and make sure you have included links to your products and sites in the book. You can also include affiliate links to further maximize your earnings.
- Free Membership Site: Creating a free membership site is an excellent way to get people’s email addresses. Offer valuable content for free but only to signed up members. You can then up sell them other products or other levels of membership with more products and more resources available to them.
- Landing Page: So, what’s a landing page? It’s the page your website visitor arrived at after clicking a link. The link could be on any page on your website or pay per click advertising or banner ads or keyword search.
The goal of landing page is to cause your visitors to take definite action. You don’t want your visitors to leave until you get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free e-book or software, to sign up for a course, or to subscribe to your free newsletter.
- Pop Up Windows: Pop up windows, particularly unique and different windows, can be very effective at persuading people to sign up for your newsletter. These can either pop up as the visitor enters your site, or when they leave, reminding them to sign up for more information.
- Social Media Marketing: You may not realize it, but social media sites have more traffic than Google. And if you use the right social media strategies and tactics to put yourself in front of that traffic, then you don’t have rely on Google to get traffic to your sites. And best of all, you don’t have to worry about expensive AdWords campaigns or other forms of advertising.
- Free Giveaways: A very popular new method of list building are the big Internet giveaways where lots of people submit products that are available for free in exchange for a newsletter sign up. These are excellent ways to rapidly build your list – though be aware that freebie seekers may not make for the most responsive of lists.
- Sign up bonuses: Offer your visitors a bonus if they sign up for your newsletter, e.g. “20% off XYZ for readers” or a number of e-books or reports that will be of interest to them.
Using these 10 simple strategies you can build your list and then leverage their earning power.
Tags: email list building, email marketing, Landing Pages, Online Lead Generation, Social Media Marketing
on Jun 14, 2009 in
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